New program will work to leverage location data and provide affordable resources to non-profit and research-based organizations
NEW YORK (Oct. 22, 2021) –Digital Envoy, the pioneer of IP intelligence and high-quality consent-based location data, today announced the launch of their data for good program, Data for Impact. The program aims to educate consumers about the realities and benefits of IP & geolocation data, reform the location data industry from the inside out and provide the advantages of location data to causes and organizations that otherwise might not have access to it.
“Offering data for projects that are working to do good in the world is our way of giving back. We’re helping to level the playing field between the organizations fighting for positive change and the high budget interests they often fight against,” said Josh Anton, CSO of Digital Envoy.
By utilizing aggregated data that protects user privacy, Data for Impact will provide data information and resources to three core areas:
- Protecting human rights: The Data for Impact program will actively provide data and information vital in stopping human trafficking and promoting fundamental human rights.
- Navigating nature: Information from heat maps has the ability to provide vital data in the case of natural disasters and global pandemics. Of note, this type of information has already produced a groundbreaking study on improving evacuation routes in advance of a natural disaster and on analysis regarding whether preventive Covid measures are working and how the virus may spread.
- Shedding light around economic uncertainty: Public policy, infrastructure and services are heavily dependent on data. The Data for Impact program will be working with organizations to identify new opportunities that can provide more effective sector and program prioritization, design, implementation, monitoring, and evaluation.
“By partnering with organizations from each core focus area, we have been able to quickly identify data projects that will produce the most impactful outcomes,” said Digital Envoy President Jerrod Stoller. “We’re thrilled that some of the initial program partners include the COVID Alliance, MIT and The World Bank and look forward to working with additional like-minded organizations.”
Digital Envoy through its recent acquisition of Outlogic, a consent-based location data provider, is committed to helping the world navigate complex issues and humanitarian efforts through the power of high-quality privacy-conscious location data. Data such as this has been pivotal in assisting national and local governments identify potential COVID hot spots following larger public gatherings.
About Digital Envoy:
In 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence. This technology allows businesses from ad networks to publishers, websites, retailers and more to harness the power of location and new intelligence about connected users for many mission-critical applications. Digital Envoy has three business units that address the unique needs of customers: Digital Element, which provides global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; Digital Resolve, which delivers solutions that proactively secure online accounts, information, transactions and interactions from login to logout and Outlogic, which allows companies in retail, real estate and financial markets to develop disruptive tools built on a foundation of quality location data. Landmark Media Enterprises is the majority owner of Digital Envoy. Visit www.digitalenvoy.com for more information.