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Concentrated Focus in Areas Of Online Fraud and ID Theft Prevention and
IP Intelligence for Online Advertising, Search and Analytics

Atlanta – (Sept. 13, 2005) – Digital Envoy, the inventor and leading provider of IP Intelligence solutions, is taking its six-year success to the next level with the announcement of two new business units focused respectively on online fraud prevention and online advertising.
The company's headquarters will remain in Norcross, Ga., and will also house the operations for the two business units:

Digital Resolve - Providing solutions to prevent online fraud and identity theft to the financial services and Internet Service Provider (ISP) markets through its Fraud Analyst and E-Scam products; and

Digital Element – Delivering IP Intelligence for targeted online advertising, Web analytics, local search optimization and customized communications to networks, Web sites and search engines through its patented NetAcuity technology.

“Since 1999, more than 20,000 businesses have relied on Digital Envoy’s IP Intelligence technology to meet their needs within the online community,” said Bill Calpin, Digital Envoy President and CEO. “The creation of the two new business units allows us to better address the unique needs and issues of these very different markets. Digital Envoy has been helping the ‘Who’s Who’ of the Internet since its inception, and the company will continue to research and develop pioneering solutions for the online channel.”

Calpin will remain as the President and Chief Executive Officer of Digital Envoy and will continue to have overall responsibility for the direction of Digital Envoy as well as its newly formed business units. Furthermore, Rob Friedman, a co-founder of Digital Envoy and the Executive Vice President of Corporate Development for Digital Element, will lead that business unit’s efforts in the online advertising, local search and analytics space. Dennis Maicon, also a co-founder of Digital Envoy and the Executive Vice President of Financial Services Solutions for Digital Resolve, will spearhead this business unit’s efforts in the financial services arena.

As the inventor and leader of the IP Intelligence space, Digital Envoy has evolved and leveraged its technology to create innovative solutions to increase the relevance, effectiveness and security of online interactions. Using an online customer’s unique identifier – an IP address – Digital Envoy’s technology non-invasively uncovers more than a dozen data elements including location, anonymous proxies, domain name and other identifiable attributes referred to as “IP Intelligence”. Digital Envoy’s solutions are used today by many of the world’s largest networks, Web sites, search engines, financial institutions, ISPs and other large enterprises with vested Internet interests.
“Customers and partners will have a seamless transition, continuing to benefit from Digital Envoy’s industry leadership, high-performance platforms, exemplary customer service and a laser focus on the issues and trends affecting the Internet,” Calpin added.

About Digital Envoy

Digital Envoy, the inventor of IP Intelligence, has built a leadership position across multiple business segments by leveraging its core IP Intelligence technology, intellectual property and business acumen. With distinct operating units for well-defined target markets, the company delivers and develops reliable, effective solutions that bring value to online entities with respect to managing customer interactions, relationships and risks.
For more information,

Media Contacts:

Susan Daw
Digital Envoy

Jan Sisko
Repson Advertising