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New "Phish"-Fighting Tool Uses IP Intelligence to Combat Online Identity Theft


ATLANTA (March 3, 2004) - Digital Envoy today announced the purchase of Orbica, a content personalization company.

The acquisition provides additional value and depth to Digital Envoy's industry-leading IP Intelligence solutions with the supplement of new demographic data sets.

"The ongoing addition of new data parameters continues to make Digital Envoy's IP Intelligence solutions a must-have for our clients and partners," said Rob Friedman, executive vice president of corporate development, Digital Envoy. "We constantly strive to not only improve the accuracy of our current solutions, but also to add new data parameters that will further allow businesses to increase their knowledge of and improve service for their online audiences."

The acquisition of Orbica will most notably strengthen Digital Envoy's customers' solutions for online advertising, local search optimization, analytics, and content customization.

IP Intelligence is a non-invasive technology that does not rely on cookies, third-party databases or personally identifiable information about a user. As the name implies, the patent-pending technology utilizes the four plus billion universe of IP addresses to pinpoint the location of Web site visitors down to a city level worldwide, as well as identify other IP-based factors such as connection speed, domain name, and zip code.

About Digital Envoy

Digital Envoy's NetAcuity is the leading IP Intelligence solution, and is used by some of the world's largest networks, Web sites and enterprises including Google, Time Warner, Microsoft, Cable & Wireless, Ask Jeeves, Verisign, Disney, Siemens, Philips, InfoSpace, Abbott Labs, Network Associates, Digital River, and many others. The company's patent-pending technology provides new intelligence about an IP address such as location, connection speed and domain name, enabling a deeper understanding of the online customer. For more information, visit

Media Contacts:

Susan Daw
Digital Envoy