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Accipiter and Digital Envoy Partnership Takes Targeting to the Streets and Customer Satisfaction Through the Roof
Leading Email Provider-Everyone.net-Increases Ad Volume, Generates Higher Yields, and Reduces Counting Discrepancies With Accipiter AdManager

 

Raleigh, NC and Atlanta, GA January 13, 2004 - Today, Accipiter added a new geo-targeting dimension to its online advertising management platform-Accipiter AdManager-with the addition of Digital Envoy's NetAcuity® IP intelligence technology.

Digital Envoy, the recognized leader in providing cutting-edge IP intelligence solutions, provides online marketers with the ability to automatically serve ads based on the geographic location of Internet users, as well as other targeting parameters including domain name, ISP, and zip code. With IP Intelligence technology, Accipiter now offers an advanced level of geo-targeting capabilities, further enhancing AdManager's ability to power e-revenue for Web publishers.

"Digital Envoy's comprehensive geo-data serves as high-octane fuel for AdManager and further enhances our industry leading targeting capabilities," said Brian Handly, CEO of Accipiter. "By quickly and easily identifying specific geographic location of site visitors, our publishing clients can offer advertisers higher value to their geo-targeted campaigns."

According to a recent report from Interpublic Group, forecasters expect local U.S. ad spending to grow 6 percent to nearly $100 billion in 2004, versus an estimated 3.1 percent in 2003. By using AdManager's newest geo-targeting module, Web publishers can tap into the hot new trend in online marketing-local advertising-and more effectively target their ad campaigns to users down to a city-level worldwide with more localized and relevant promotions.

Accipiter customer Everyone.net, a California company which provides outsourced email services-ad supported as well as non-ad supported-to over 35,000 Web sites, individuals, companies and other service providers, has embraced geo-targeting and online ad management software to capitalize on the tremendous local advertising revenue opportunity. Everyone.net is utilizing concrete geo-data available from Digital Envoy to further enhance AdManager's targeting capabilities.

According to Everyone.net's head of ad sales Raymond Chan, "With over 15 million daily ad impressions, it is important that we provide our advertising partners flexibility with their campaigns. Since implementing Accipiter and their geo-targeting capabilities, our advertisers can pinpoint their market place within our global inventory. In addition, since adding geo-targeting, dealing with discrepancies at the end of a campaign has been reduced three fold leading to improved client relations."

"Companies have struggled to create value for their online advertising campaigns within the confines of such a global marketplace," said Rob Friedman, executive vice president at Digital Envoy. "As Accipiter and its customers have already experienced, our technology is the industry's best answer for a non-invasive and highly reliable intelligence solution for Internet advertisers."

About Accipiter

Since 1996, Accipiter has been serving the online marketing and publishing industries. Headquartered in North Carolina, and with offices in the UK, Italy, Scandinavia and Singapore, Accipiter AdManager-driven solutions are in use by over 300 customers in 26 countries worldwide. Accipiter executives are considered early thought leaders and are working to drive industry standards through work with organizations including the Internet Advertising Bureau and the Online Publisher's Association. The word Accipiter (pronunciation: ak-'si-pi-ter) depicts hawks with keen vision, swift wings, and on-target flight patterns. For more information, please visit www.accipiter.com.

About Digital Envoy

Digital Envoy's NetAcuity is the leading IP Intelligence solution, and is used by some of the world's largest networks, Web sites and enterprises including AT&T, Google, Time Warner, Microsoft, Cable & Wireless, AT&T, Ask Jeeves, Verisign, Disney, Siemens, Philips, InfoSpace, Abbott Labs, Network Associates, Digital River, CNN.com and many others. The company's patent-pending technology provides new intelligence about an IP address such as location, connection speed and domain name, enabling a deeper understanding of the online customer. For more information, visit www.digitalenvoy.net.

About Everyone.net

Everyone.net (www.everyone.net) is based in San Jose, California, and offers affordable, carrier-class email services. The company has provisioned over 26 million mailboxes for over 150,000 domains since 1998. Its cost-effective solutions are built on a highly scalable infrastructure and include advanced services like IMAP as well as spam protection and anti-virus. The company's financial backers include two premier venture capital firms, El Dorado Ventures and Labrador Ventures. Everyone.net is a registered trademark of Everyone.net, Inc. Other company and product names may be trademarks of their respective owners.

Media Contacts:

Susan Daw
Digital Envoy
678-258-6328
susan.daw@digitalenvoy.net

Kathleen Bagley
blast! PR for Accipiter
(919) 833-9975
kathleen@blastpr.com

Jessie Brumfiel
NeoTerra Group for Everyone.net
(805) 686-8407
jbrumfiel@neoterragroup.com