Accipiter and Digital Envoy Partnership Takes Targeting to the Streets and Customer Satisfaction Through the Roof
Leading Email Provider-Everyone.net-Increases Ad Volume, Generates
Higher Yields, and Reduces Counting Discrepancies With Accipiter
Raleigh, NC and Atlanta, GA January 13,
2004 - Today, Accipiter added a new geo-targeting dimension
to its online advertising management platform-Accipiter AdManager-with
the addition of Digital Envoy's NetAcuity® IP intelligence
Digital Envoy, the recognized leader in providing cutting-edge IP intelligence solutions, provides online marketers with the ability to automatically serve ads based on the geographic location of Internet users, as well as other targeting parameters including domain name, ISP, and zip code. With IP Intelligence technology, Accipiter now offers an advanced level of geo-targeting capabilities, further enhancing AdManager's ability to power e-revenue for Web publishers.
"Digital Envoy's comprehensive geo-data serves as high-octane fuel for AdManager and further enhances our industry leading targeting capabilities," said Brian Handly, CEO of Accipiter. "By quickly and easily identifying specific geographic location of site visitors, our publishing clients can offer advertisers higher value to their geo-targeted campaigns."
According to a recent report from Interpublic Group, forecasters expect local U.S. ad spending to grow 6 percent to nearly $100 billion in 2004, versus an estimated 3.1 percent in 2003. By using AdManager's newest geo-targeting module, Web publishers can tap into the hot new trend in online marketing-local advertising-and more effectively target their ad campaigns to users down to a city-level worldwide with more localized and relevant promotions.
Accipiter customer Everyone.net, a California company which provides outsourced email services-ad supported as well as non-ad supported-to over 35,000 Web sites, individuals, companies and other service providers, has embraced geo-targeting and online ad management software to capitalize on the tremendous local advertising revenue opportunity. Everyone.net is utilizing concrete geo-data available from Digital Envoy to further enhance AdManager's targeting capabilities.
According to Everyone.net's head of ad sales Raymond Chan, "With over 15 million daily ad impressions, it is important that we provide our advertising partners flexibility with their campaigns. Since implementing Accipiter and their geo-targeting capabilities, our advertisers can pinpoint their market place within our global inventory. In addition, since adding geo-targeting, dealing with discrepancies at the end of a campaign has been reduced three fold leading to improved client relations."
"Companies have struggled to create value for their online advertising campaigns within the confines of such a global marketplace," said Rob Friedman, executive vice president at Digital Envoy. "As Accipiter and its customers have already experienced, our technology is the industry's best answer for a non-invasive and highly reliable intelligence solution for Internet advertisers."
Since 1996, Accipiter has been serving
the online marketing and publishing industries. Headquartered in
North Carolina, and with offices in the UK, Italy, Scandinavia and
Singapore, Accipiter AdManager-driven solutions are in use by over
300 customers in 26 countries worldwide. Accipiter executives are
considered early thought leaders and are working to drive industry
standards through work with organizations including the Internet
Advertising Bureau and the Online Publisher's Association. The word
Accipiter (pronunciation: ak-'si-pi-ter) depicts hawks with keen
vision, swift wings, and on-target flight patterns. For more information,
please visit www.accipiter.com.
About Digital Envoy
Digital Envoy's NetAcuity is
the leading IP Intelligence solution, and is used by some of the
world's largest networks, Web sites and enterprises including AT&T,
Google, Time Warner, Microsoft, Cable & Wireless, AT&T,
Ask Jeeves, Verisign, Disney, Siemens, Philips, InfoSpace, Abbott
Labs, Network Associates, Digital River, CNN.com and many others.
The company's patent-pending technology provides new intelligence
about an IP address such as location, connection speed and domain
name, enabling a deeper understanding of the online customer. For
more information, visit www.digitalenvoy.net.
is based in San Jose, California, and offers affordable, carrier-class
email services. The company has provisioned over 26 million mailboxes
for over 150,000 domains since 1998. Its cost-effective solutions
are built on a highly scalable infrastructure and include advanced
services like IMAP as well as spam protection and anti-virus. The
company's financial backers include two premier venture capital firms,
El Dorado Ventures and Labrador Ventures. Everyone.net is a registered
trademark of Everyone.net, Inc. Other company and product names may
be trademarks of their respective owners.
blast! PR for Accipiter
NeoTerra Group for Everyone.net