CNET Networks adds Digital Envoy Geo-Targeting Component to Advertising Capabilities
Digital Envoy's IP Intelligence Solution Increases Online Marketing Effectiveness
ATLANTA (November 12, 2003) - Digital Envoy today announced
that CNET Networks, Inc. (Nasdaq: CNET) is using its NetAcuity® IP
Intelligence geo-targeting technology to more effectively target
and measure online advertising and marketing campaigns based on the
geographic location of its Web site users. CNET Networks is using
the technology across its network of Web sites, including CNET, ZDNet,
TechRepublic, GameSpot, and mySimon.
Digital Envoy, the leading provider of IP Intelligence technologies, lets media companies such as CNET Networks automatically serve localized and targeted content to Web site users. And, as an added benefit, the technology provides valuable geo-reporting information that gives insight for an analysis of where customers are based.
"Digital Envoy's IP-Intelligence technology supports our goal to provide users the most relevant content," said Philip Pennie, associate vice president, information technology, for CNET Networks. "It delivers a reliable, cross-functional business application with the combination of both its geo-targeting and geo-analytical components."
IP Intelligence is a non-invasive technology that does not rely on cookies, third-party databases or personally identifiable information about a user. As the name implies, the patent-pending technology utilizes the four plus billion universe of IP addresses to pinpoint the location of Web site visitors down to a city level worldwide, as well as identify other IP-based factors such as connection speed, domain name, and zip code.
"Interactive publishers and marketers constantly strive for ways to put a face on their Internet audience," said Sanjay Parekh, founder and Chief Strategy Officer at Digital Envoy. "Media companies such as CNET Networks with large, global followings have an advantage with IP Intelligence technology in that they can effortlessly show content, advertising and promotions that are tied to the specific geographic location of their end users."
About Digital Envoy
Digital Envoy's NetAcuity is
the leading IP Intelligence solution, and is used by some of the
world's largest networks, Web sites and enterprises including AT&T,
Google, Time Warner, Microsoft, Cable & Wireless, AT&T,
Ask Jeeves, Verisign, Disney, Siemens, Philips, InfoSpace, Abbott
Labs, Network Associates, Digital River, CNN.com and many others.
The company's patent-pending technology provides new intelligence
about an IP address such as location, connection speed and domain
name, enabling a deeper understanding of the online customer. For
more information, visit www.digitalenvoy.net.