Purdue partners with Digital Envoy for its “Data for Impact” program

Studies to measure the impact of retail crime and ways to improve public transportation

ATLANTA, Dec. 07, 2022 (GLOBE NEWSWIRE) — Digital Envoy, a pioneer of IP intelligence and high-quality consent-based location data, is partnering with the Purdue University School of Management for its data for good program, Data for Impact, on research examining how retail crime impacts consumer demand and how accessibility to public transportation can be improved.

Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence in 1999. The technology allows businesses, from ad networks to publishers, websites, retailers and more, to harness the power of location and new intelligence about connected users for many mission-critical applications.

The Data for Impact program aims to educate consumers about the realities and benefits of IP and geolocation data, reform the location data industry from the inside out, and provide the advantages of location data to causes and organizations that otherwise might not have access to it.

Offering data for projects that are working to do good in the world is our way of giving back. We’re helping to level the playing field between the organizations fighting for positive change and the high budget interests they often fight against,” said Digital Envoy President Jerrod Stoller. “By utilizing aggregated data that protects user privacy, Data for Impact provides data information and resources to three core areas — protecting human rights, navigating nature, and shedding light around economic uncertainty.”

Federico Rossi, assistant professor of management, and Ting Zhu, the Jack A. Hockema Chair in Management, are leading the research efforts for Purdue’s School of Management. The Krenicki Center for Business Analytics and Machine Learning formed the partnership with Digital Envoy and will work with researchers to process the data.

“Organized retail crime has been on the rise recently and is our first area of study. Stores and malls in San Francisco, Los Angeles, Chicago and other metropolitan areas have been the targets of robberies, break-ins and vandalism. These incidents reduce demand, as consumers avoid the affected areas, fearing for their safety,” said Zhu. “The unique dataset is vital in that it has geolocation data, which is very difficult to get. It allows us to know where people go, how long they stay, and the sequence of movements in their daily life. With that information, we have a much better understanding of consumer behavior and the traffic for different destinations, including retailers, schools, and hospitals.”

Using geolocation data in the city of Chicago and daily price data of gas stations, Rossi and Zhu are studying the impact of retail crime on sales/traffic and the price response of station managers to restore demand. They are also measuring how consumers in different neighborhoods respond differently to crime incidents and how many dollars they would take to accept risks related to their safety. The study can be further extended to other venues, such as retail chains and malls, to show how the negative impact of crime goes beyond the targeted stores and affects nearby stores located in the same area.

“We started with retail crime because there is a broad platform of questions we wanted to investigate and previously existing data that can be used to build on top of Digital Envoy’s geolocation data,” said Rossi. “Looking forward, we’re planning to study consumers’ movements to infer how they use different types of transportation, such as personal vehicles or public transportation. We’re trying to look at a pattern for their transportation choices that will allow us to draw some inferences about how we can improve public transportation to reduce the inequality of accessibility for important destinations.”

Matthew Lawrence, managing director of the Krenicki Center, says the sheer size of the dataset and Purdue’s ongoing relationship with Digital Envoy could foster other research efforts. “At the Krenicki Center and School of Management, we’re focused on using data to identify and solve real-world problems,” he says. “This partnership is vital to that mission, and we look forward to the numerous opportunities it will present.”

About Digital Envoy

In 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence. This technology allows businesses from ad networks to publishers, websites, retailers and more to harness the power of location and new intelligence about connected users for many mission-critical applications. Digital Envoy has three business units that address the unique needs of customers: Digital Element, which provides global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; Digital Resolve, which delivers solutions that proactively secure online accounts, information, transactions and interactions from login to logout and Outlogic, which allows companies in retail, real estate and financial markets to develop disruptive tools built on a foundation of quality location data. Landmark Media Enterprises is the majority owner of Digital Envoy. Visit www.digitalenvoy.com for more information.

Three Ways IP Data Enhances Cyber Security

Our cybersecurity expert Jonathan Tomek explains how IP-based data offers a level of context that will enhance virtually every security strategy in place today via 

 

Three Ways IP Data Enhances Cyber Security

Digital Envoy Teams Up With The Development Data Partnership To Provide High-Quality Data For International Development

Digital Envoy Continues “Data for Impact” Initiative to Help Non-profit and Research-based Organizations Address Global Issues

NEW YORK, March 16, 2022 (GLOBE NEWSWIRE) – Digital Envoy, the pioneer of IP intelligence and high-quality consent-based location data, today announced a partnership with the World Bank’s Development Data Partnership program. The program fosters a relationship between international organizations and companies to facilitate third-party data in research and international development.

“Providing clean and usable data to organizations focused on public good is important to Digital Envoy. The Development Data Partnership’s emphasis on responsible data use made the organization an obvious choice for our team,” said Digital Envoy President Jerrod Stoller. “We’re thrilled to announce this partnership shortly after the launch of the Digital Envoy ‘Data for Impact’ program, which leverages location data and provides affordable resources to non-profit and research-based organizations.”

To date, Digital Envoy has already been sourced for over a dozen projects ranging from the impact of human movement on infectious diseases around the world to generating evidence for road safety precautions based on mobility data. During the height of the COVID-19 pandemic, Digital Envoy data contributed to a Development Data Partnership effort that supported various response programs for emerging economies worldwide. Facing the challenge of movement restrictions and their negative impact on communities, the data was essential for global leaders to understand which policies had the most and least effective impacts. Government planning committees were provided with a better picture of their populations, frequency of movement, distance of movement relative to home, daily commuting patterns, inter-district flows and social mixing.

“Collaborations with companies like Digital Envoy are critical as we explore how to responsibly and effectively leverage location data in international development projects,” said Holly Krambeck, a Development Data Partnership founder. “We are excited by the initial projects coming out of the collaboration and are looking forward to translating these successes into better-informed public sector decision making.”

Through its recent acquisition of Outlogic, a consent-based location data provider, Digital Envoy and its Digital Element business unit are committed to helping the world navigate complex issues and humanitarian efforts through the power of high-quality privacy-conscious location data. Data such as this has already been pivotal for the Development Data Partnership to monitor population movement and support COVID-19 response programs.

About Digital Envoy:

In 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence. This technology allows businesses from ad networks to publishers, websites, retailers and more to harness the power of location and new intelligence about connected users for many mission-critical applications. Digital Envoy has three business units that address the unique needs of customers: Digital Element, which provides global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; Digital Resolve, which delivers solutions that proactively secure online accounts, information, transactions and interactions from login to logout and Outlogic, which allows companies in retail, real estate and financial markets to develop disruptive tools built on a foundation of quality location data. Landmark Media Enterprises is the majority owner of Digital Envoy. Visit www.digitalenvoy.com for more information.

About Development Data Partnership:

The Development Data Partnership is a collaboration between international organizations and technology companies, facilitating the efficient and responsible use of third-party data in international development.

Digital Envoy Hires Michael Kercher as New General Counsel/Chief Privacy Officer

Latest Hire Positions Company for Further Growth as it Expands Privacy-Sensitive Data Offering

 

Atlanta, GA, December 8, 2021 – Digital Envoy, the company that introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence, today announced Michael Kercher as its new General Counsel and Chief Privacy Officer.

Kercher, a 20-year veteran in legal and global data privacy leadership, brings a track record of success as a corporate counsel, strategic planner, and program manager. His professional journey includes serving as Assistant Attorney General for the state of Florida before moving to the private sector. A series of roles from Deputy General Counsel to General Counsel to CPO and Global Privacy Counsel in the Fortune 200 has imbued Kercher with a deep knowledge of global data privacy and a vast catalog of experience on which Digital Envoy will draw to enrich their clients’ decision making and innovation by providing the world’s most valuable IP and location intelligence, while simultaneously preserving the safety and privacy of consumers.

“I am thrilled to welcome Mike to the Digital Envoy team. One of the main priorities when finalizing the Outlogic acquisition was to hire a CPO capable of ensuring the client and company needs are aligned,” stated Jerrod Stoller, CEO of Digital Envoy. “Mike is a respected and strategic thinker in the privacy and legal landscape. I am confident that he will bring new strengths to Digital Envoy that will help drive the company forward.”

“Over the years, Digital Envoy has become a trusted provider of IP geolocation data and continues to grow and expand their safe, relevant and critical data offerings. I am confident that my skills can be implemented in a way that ensures the company can continue this growth and acceleration,” said Michael Kercher. “I’m honored to be joining the Digital Envoy team at this time and can’t wait to see what we can do together.”

Kercher will work with senior management to guide the business through the ongoing process of integrating its latest acquisition, Outlogic, a provider of location data for the retail, real estate and financial markets. Kercher is a highly accomplished corporate counsel with extensive experience at the intersection of technology, data, and privacy. He will be working out of the Atlanta office.

About Digital Envoy

In 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence. This technology allows businesses from ad networks to publishers, websites, retailers and more to harness the power of location and new intelligence about connected users for many mission-critical applications. Digital Envoy has three business units that address the unique needs of customers: Digital Element, which provides global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; Digital Resolve, which delivers solutions that proactively secure online accounts, information, transactions and interactions from login to logout and Outlogic, which allows companies in retail, real estate and financial markets to develop disruptive tools built on a foundation of quality location data. Landmark Media Enterprises is the majority owner of Digital Envoy. Visit www.digitalenvoy.com for more information.

 

Digital Envoy Announces New ‘Data for Impact’ Program

New program will work to leverage location data and provide affordable resources to non-profit and research-based organizations

NEW YORK (Oct. 22, 2021)Digital Envoy, the pioneer of IP intelligence and high-quality consent-based location data, today announced the launch of their data for good program, Data for Impact. The program aims to educate consumers about the realities and benefits of IP & geolocation data, reform the location data industry from the inside out and provide the advantages of location data to causes and organizations that otherwise might not have access to it.

“Offering data for projects that are working to do good in the world is our way of giving back. We’re helping to level the playing field between the organizations fighting for positive change and the high budget interests they often fight against,” said Josh Anton, CSO of Digital Envoy.

By utilizing aggregated data that protects user privacy, Data for Impact will provide data information and resources to three core areas:

  • Protecting human rights: The Data for Impact program will actively provide data and information vital in stopping human trafficking and promoting fundamental human rights.
  • Navigating nature: Information from heat maps has the ability to provide vital data in the case of natural disasters and global pandemics. Of note, this type of information has already produced a groundbreaking study on improving evacuation routes in advance of a natural disaster and on analysis regarding whether preventive Covid measures are working and how the virus may spread.
  • Shedding light around economic uncertainty: Public policy, infrastructure and services are heavily dependent on data. The Data for Impact program will be working with organizations to identify new opportunities that can provide more effective sector and program prioritization, design, implementation, monitoring, and evaluation.

“By partnering with organizations from each core focus area, we have been able to quickly identify data projects that will produce the most impactful outcomes,” said Digital Envoy President Jerrod Stoller. “We’re thrilled that some of the initial program partners include the COVID Alliance, MIT and The World Bank and look forward to working with additional like-minded organizations.”

Digital Envoy through its recent acquisition of Outlogic, a consent-based location data provider, is committed to helping the world navigate complex issues and humanitarian efforts through the power of high-quality privacy-conscious location data. Data such as this has been pivotal in assisting national and local governments identify potential COVID hot spots following larger public gatherings.

About Digital Envoy:

In 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence. This technology allows businesses from ad networks to publishers, websites, retailers and more to harness the power of location and new intelligence about connected users for many mission-critical applications. Digital Envoy has three business units that address the unique needs of customers: Digital Element, which provides global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; Digital Resolve, which delivers solutions that proactively secure online accounts, information, transactions and interactions from login to logout and Outlogic, which allows companies in retail, real estate and financial markets to develop disruptive tools built on a foundation of quality location data. Landmark Media Enterprises is the majority owner of Digital Envoy. Visit www.digitalenvoy.com for more information.

Media Contact:

Kyle Kuhnel
Broadsheet Communications
201-248-3826
kyle@broadsheetcomms.com

Digital Envoy Acquires Location Sciences Measurement Technology

Acquisition bolsters Digital Envoy’s Location Data Capabilities in the UK

NEW YORK (Oct. 22, 2021)Digital Envoy, the pioneer of IP intelligence and high-quality consent-based location data, today announced it has acquired the analytics business of Location Sciences, a location verification provider.

This acquisition will allow Digital Envoy to offer reports and visualizations on top of its existing products catered to non-ad-tech clients in Consulting, OOH, Hedge-Funds, and Real-Estate. Clients will have this access without having to share any Ad-ID or geographic coordinates associated with the analytic data.

“Obtaining quality verification and measurement data continues to be an uphill battle for clients as a result of GDPR,” said Josh Anton, CSO of Digital Envoy. “The acquisition of Location Sciences will leverage the strengths of both companies to provide high-quality location analytics and best-in-class data science best practices globally as consent based legislation becomes the global norm.” 

The Digital Envoy and Location Sciences agreement will include the sale of Location Sciences’ visualization analytics technology as well as continuing the services provided to the existing analytics clients using the Location Sciences platform.

“We are thrilled that our technology will now be utilized and made available to broader markets looking for top-of-the-line reports and visualization,” said Mark Slade, CEO of Location Sciences. “We’ve had an ongoing relationship with the leadership at Digital Envoy and are confident that they will continue promoting our goal of providing customers with high-quality location verification technology.”

About Digital Envoy:

In 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence. This technology allows businesses from ad networks to publishers, websites, retailers and more to harness the power of location and new intelligence about connected users for many mission-critical applications. Digital Envoy has three business units that address the unique needs of customers: Digital Element, which provides global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; Digital Resolve, which delivers solutions that proactively secure online accounts, information, transactions and interactions from login to logout and Outlogic, which allows companies in retail, real estate and financial markets to develop disruptive tools built on a foundation of quality location data. Landmark Media Enterprises is the majority owner of Digital Envoy. Visit www.digitalenvoy.com for more information.

Media Contact:

Kyle Kuhnel
Broadsheet Communications
201-248-3826
kyle@broadsheetcomms.com

Digital Envoy Acquires X-Mode

Company Rebrands as Outlogic and Sets Course for the Highest Standard in Location Data

ATLANTA – (August 4th, 2021) –Digital Envoy, Inc., the inventor of IP intelligence, today announced that it has acquired X-Mode Social, Inc., a leading provider of location data for the financial, cyber security, real estate and advertising industries. X-Mode will be rebranded as Outlogic. Financial terms of the deal were not disclosed.

Outlogic will provide Digital Envoy with high quality, consent-based location data to further enhance its offerings in Fraud Prevention, VPN/IP Proxy, and Digital Rights Management Solutions. Digital Envoy and Outlogic have a shared mission to enrich their clients’ decision making and innovation by providing the world’s most valuable IP and location intelligence, while preserving the safety and privacy of consumers.

“It’s been an incredible journey over the past 3 years, building one of the largest location panels in the market for hundreds of enterprise clients leveraging our technology and data for innovative use-cases,” stated Josh Anton, former CEO of X-Mode and now Chief Strategy Officer (CSO) of Digital Envoy. “As a pioneer in the location data industry, our vision was always to set the standard for location data. The acquisition of X-Mode (Outlogic) by Digital Envoy creates an exciting chapter for the location data industry, enabling us to be front and center, leading the conversation around creating a uniform standard for the collection of high-quality, consent-based location data.”

“We are very excited by the addition of Outlogic into the Digital Envoy family. Collectively we are committed to providing buyers with the highest quality, consent-based location data while also working with regulators to set clear standards for preserving consumer privacy” stated Jerrod Stoller, CEO of Digital Envoy. “While we have retired X-Mode’s XDK, we will provide Outlogic’s proprietary methodologies directly to publishers who have legitimate use cases to help them collect consented location data that adheres to the highest standards so companies of all sizes are able to build and scale their custom location solutions.”

Consumer privacy and data protection have remained important issues for the location and digital data collection sectors. Following the acquisition, Digital Envoy has instituted a code of ethics, created a data ethics review panel, implemented a sensitive app policy, and is hiring a Chief Privacy Officer. Historically, X-Mode has contractually prohibited clients from re-identification. Digital Envoy has taken additional care by shutting off all U.S. location data going to defense contractors.

The Company will also continue its Data For Good initiative, by providing high quality data to researchers and policymakers, and collaborate on transformative social initiatives by delivering the benefits of location data to everyone. Our data has been integral in confronting the COVID-19 pandemic, the fight against human trafficking, and the optimization of emergency vehicle and evacuation routes during natural disasters, among powering many other essential social services.

About Digital Envoy:

Launched in 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence, allowing businesses—from ad networks to publishers to websites to retailers and more—to harness the power of location and new intelligence about connected users for a multitude of mission-critical applications. In 2005 Digital Envoy introduced two divisions to help best address the unique needs of its diverse audience segments and business applications: Digital Element, which was created to continue the legacy of providing global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; and Digital Resolve, which was launched to deliver solutions that proactively secure online accounts, information, transactions and interactions from login to logout. Landmark Media Enterprises is the majority owner of Digital Envoy. Visit www.digitalenvoy.com for more information.

About Outlogic:

Outlogic is a provider of location data for the retail, real estate and financial markets. Outlogic has exemplified high standards and best practices for the collection and use of location data while still allowing companies to develop disruptive tools built on a foundation of quality data. Visit outlogic.io for more information.

About Landmark:

Landmark Media Enterprises is a diversified media and technology company. Among its other subsidiaries are Dominion Dealer Solutions, DX1, Travel Media Group and Franchise Ventures.

About Outcome Capital:

Outcome Capital is a unique investment banking firm that provides middle-market growth companies in the aerospace & defense, government services, technology, healthcare, and life sciences markets with a value-added client-centric approach to merger, acquisition, and corporate finance advisory services. The firm utilizes its proven approach to value enhancement by assisting boards and management teams in navigating both the financial and strategic markets and in implementing the best path for success. Outcome Capital’s strength stems from its unique ability to draw on its wide range of operational, strategic, and transactional experience, its expertise across the value chain, and its broad industry relationships. The professionals at Outcome Capital take pride in their ability to help their clients to make well-informed strategic decisions and recognize the full value created by their vision. For more information, visit: www.outcomecapital.com

Digital Envoy Appoints Jerrod Stoller as New President

Bill Calpin Is Named Chairman of the Board, Co-Founder Rob Friedman Adds Title of Vice Chairman

ATLANTA – (July 14, 2020) – Digital Envoy, the inventor of IP intelligence, today announced that Jerrod Stoller has been appointed as its new President. Current President and CEO Bill Calpin has stepped back from his role and has been named Chairman of the Board. Co-founder and Executive Vice President Rob Friedman assumes a dual role with the addition of the Vice-Chairman title.

Stoller will assume day-to-day leadership of Digital Envoy, overseeing operations for all three business units: Digital Element, Digital Resolve and Gathr Lab. His focus will be driving product innovation and market strategy across all three business units to align all offerings even closer with the needs of current customers and the marketplaces at large.

“The Digital Envoy team has accomplished great things since our start in 1999, and I am extremely proud of the growth and success our teams have achieved during that time,” said Calpin. “Our accomplishments have always been reliant on the entire team and the common goal of making Digital Envoy bigger and better. As Jerrod joins the team, all of us will continue to play key roles in helping our company maximize its potential. Based on his past experiences and successes, it’s easy to understand the enthusiasm our entire team has for Jerrod joining and leading our company into the future.”

Before joining Digital Envoy, Stoller was CEO of eVestment where he had directed the sales, marketing, client success and business development activities of the organization globally for almost 10 years. He took on the CEO role 18 months ago, while retaining his other duties. Before joining eVestment, Stoller was the Regional Manager of RSA, the Security Division of EMC, where he directed company performance into triple-digit growth. Prior to RSA, he held leadership roles with Datalex Transportation Enterprise Software, Siemens Business Services, TransQuest Business Consulting and NCR. Stoller holds a bachelor’s degree in finance from Purdue University.

“I am thrilled to assume this new role and incredibly excited about what we can accomplish together for the future,” said Stoller. “There is tremendous opportunity ahead for Digital Envoy. I look forward to continuing to support our clients at the highest levels as well as innovating new market and product strategies within our industry niches to solve real-world problems.”

All changes are effective immediately.

“As Digital Envoy has continued to grow, we felt the need to expand the team to help focus on both the operational and strategic needs of the company,” said Friedman. “For Bill and I, our new roles provide opportunities to continue to stay engaged in the business while also providing us more time to address some of the longer-term opportunities and partnerships available to us as the markets continue to change.”

About Digital Envoy

Launched in 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence, allowing businesses—from ad networks to publishers to websites to retailers and more—to harness the power of location and new intelligence about connected users for a multitude of mission-critical applications. Taking more of a background role, in 2005 Digital Envoy introduced two divisions to help best address the unique needs of its diverse audience segments and business applications: Digital Element, which was created to continue the legacy of providing global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; and Digital Resolve, which was launched to deliver solutions that proactively secure online accounts, information, transactions and interactions from login to logout. In 2019, Digital Envoy launched Gathr Lab to further expand on its two decades of location data expertise and provide anonymous, custom audience insights and segments at scale, across all devices. By helping clients to reach, understand and amplify their best audiences, Gathr Lab is leading change by committing to data anonymity and refreshing transparency rooted in location-based data science. Visit www.digitalenvoy.com for more information.

Media Contact:

Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinercomms.com