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International Tip Line Adds Geo-Intelligence Technology To Track Online Reports of Child Sexual Exploitation
Digital Envoy's NetAcuity Provides the National Center for Missing & Exploited Children's "CyberTipline" With The Ability to Analyze Origin of Tips


ATLANTA (Feb. 10, 2003) - As the National Center for Missing & Exploited Children turns more toward the Internet to help solve crimes against children, Digital Envoy's IP-based intelligence has become a vital analysis tool for the online reporting component of this international organization's CyberTipline, a reporting mechanism for child sexual exploitation.

NCMEC's Exploited Child Unit, which is the division that runs the CyberTipline, has integrated Digital Envoy's NetAcuity technology into in order to more accurately analyze tips and evaluate traffic patterns generated through the Web site, specifically related to reports of child pornography, child sexual molestation, child prostitution, among other crimes. The CyberTipline is a necessary tool for law enforcement officers investigating these crimes and has provided evidence leading to hundreds of arrests of child predators around the world.

Digital Envoy's NetAcuity technology utilizes IP addresses to non-invasively identify the domain and location of Web site visitors down to the city level worldwide - in real time. This technology is the most accurate and reliable technology on the market and can be used in a variety of applications from Web analytics to security to fraud detection.

"NetAcuity is another tool for our CyberTipline analysts to utilize as they strive to provide the best information possible to law enforcement officers who are investigating crimes against children. We're grateful for Digital Envoy's much-needed support," stated NCMEC President Ernie Allen.

Information reported to the CyberTipline is thoroughly reviewed, researched and evaluated by CyberTipline analysts. Then the information, along with any additional data uncovered by NCMEC staff, is provided to law enforcement personnel for further investigation and review, and when appropriate, to the Internet Service Provider (ISP). CyberTipline data is accessible online to the FBI, U.S. Customs Service and the U.S. Postal Inspection Service.

"This application serves as an excellent example of the broad benefit that IP-based intelligence technology brings to the table," said Dave Keller, president and CEO, Digital Envoy. "It's truly rewarding to see NetAcuity's traditional business applications transferred to a real-world setting where authentication and fraud detection is ultimately aiding law enforcement and providing a benefit to our global community. We are pleased to support NCMEC's efforts to utilize the Internet to fight crimes against children."

In this instance, when used for Web analytics applications, NetAcuity offers a new way to parse, view and analyze data based on new parameters such as a user's geographic location, connection speed and Internet Service Provider. In particular, this will give NCMEC the ability to automatically analyze the origin of tips that come in through

About Digital Envoy

Digital Envoy is the leading provider of IP Intelligence technologies. Leading enterprises, networks, and Web sites including AOL Time Warner, AT&T, Cable and Wireless,, Google, McAfee, Microsoft, Omniture and Verisign utilize our technologies to more effectively target, control and analyze the way in which they deliver content to their online audiences. For more information please visit

About the National Center for Missing & Exploited Children

NCMEC is a private, 501(c)(3), nonprofit organization, which serves as a national clearinghouse for information and resource center for child protection. NCMEC provides a variety of resources to assist law enforcement personnel working on missing children and child sexual exploitation cases. Working in cooperation with the Office of Juvenile Justice and Delinquency Prevention at the U.S. Department of Justice, NCMEC has aided law enforcement officials in the search for more than 87,000 missing children. More than 71,000 children have been returned to their families as a result. For more information about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit

Media Contacts:
Tina Schwartz