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RedSheriff Selects Digital Envoy Geo-Intelligence Technology to Enhance Customer Intelligence Product Suite
iAddition Allows Leading Web Analytics Firm to Offer Clients New Marketing and Advertising Campaign Impact Measurement Tool


ATLANTA (Jan. 7, 2003) - Digital Envoy, the leading provider of IP-based intelligence technology, today announced that its NetAcuity geo-intelligence technology has been selected by RedSheriff, leading global provider of Web analytics and business intelligence, to enhance its Customer Intelligence suite of products.

RedSheriff's new Geo-Intelligence module will allow clients to measure the impact of both marketing and advertising campaigns right down to a state level. By understanding the success of particular campaigns in various states, clients can better understand their users' behavior, and therefore target their advertising more effectively.

Digital Envoy's NetAcuity technology utilizes IP addresses to non-invasively identify the location of Web site visitors down to the city level worldwide - in real time. This technology is the most accurate and reliable technology on the market and can be used in a variety of applications from Web analytics to online advertising to fraud detection.

Kathryn Murray, RedSheriff's director of customer intelligence, confirms that "the company has conducted exhaustive testing over the past six months to ensure that we deliver the most accurate geo-location tool in the world to our clients. We now believe that we have found a product that supports and enhances RedSheriff's easy-to-use report interfaces and extensive data reporting capabilities."

Further substantiates CEO Richard Webb, "Similar to RedSheriff, Digital Envoy is globally accepted as the Industry Standard in its field. Consequently, it made complete sense that both companies get together to provide a leading Web analytics solution for our clients."

When used for Web analytics applications, NetAcuity offers a new way to parse, view and analyze data based on new parameters such as user location, connection speed and Internet Service Provider. This allows end clients to better understand user behavior in order to get the most impact for advertising and marketing campaign spending.

"NetAcuity is an excellent tool for understanding the behavior of both registered and unregistered site visitors," said Dave Keller, president and CEO, Digital Envoy. "Now end customers can see how a whole new set of real-time parameters affects user behavior and can adjust their campaigns accordingly for maximum effectiveness. We are pleased to be supporting RedSheriff's superior and savvy technology that allows for such comprehensive insight into user interaction with online locations from both a global and a local viewpoint."

About Digital Envoy

Digital Envoy is the leading provider of IP-based intelligence technologies, developed to improve the delivery of Internet content. Digital Envoy is able to offer the most accurate and reliable technologies on the market through patent-pending methods that automatically and non-invasively identify the location of IP-enabled devices down to a city level worldwide. Some of the world?s largest networks, Web sites and enterprises including AOL Time Warner, AT&T, Cable & Wireless,, eBay, Google, Microsoft and Verisign use these technologies to more effectively reach their Internet audiences. For more information on how IP-based intelligence technologies can maximize the value of current enterprise or networking applications, visit

About RedSherrif

Headquartered in New York with global office locations, RedSheriff is recognized as the largest provider of Web Analytics. Established in 1996, the company has a comprehensive suite of measurement and market research products and services, catering to over 850 accounts in more than 37 countries. The unique tools and methodology used by RedSheriff clients enables companies to use accurate and objective business intelligence to make educated decisions in a constantly changing digital marketplace. RedSheriff boasts strategic partnerships with global industry leaders such as WPP, AGB Group, Taylor Nelson Sofres, Video Research, Ericsson, Oracle, Sun Microsystems, Intel and Microsoft. For additional information about RedSheriff, visit

Media Contacts:

Louisa Williams
+61 3 9864 0736