Digital Envoy to Offer WebTrends Live Hosted Web Analytics Solution Combined with Geo-Location Capabilities
Combined Offering Will Provide Enterprises with Superior Web Site Analytics and Content Targeting Capabilities
Atlanta - Digital Envoy, the leading provider of geographically
intelligent Internet solutions, today announced that it has joined
forces with NetIQ Corp.'s (Nasdaq: NTIQ) WebTrends and will immediately
begin to offer the WebTrends Live hosted Web analytics solution with
additional geo-targeting capabilities delivered via its NetAcuity geo-location
By combining Web analytics and geo-targeting capabilities, enterprises can both understand the traffic coming to their Web sites and more effectively target and tailor their online content using Digital Envoy's NetAcuity technology. Already in use by some of the largest networks on the Internet including AOL/Time Warner, Cable and Wireless, AT&T and Speedera, NetAcuity utilizes IP addresses and other non-invasive, patent-pending methods to identify the location and connection speed of Web site visitors down to a city level worldwide, enabling enterprises to more effectively target messaging and services to their online audience.
"We are excited to offer our current and prospective customers the industry-leading Web analytics tool in combination with our industry-leading geo-location technology," said Rob Friedman, Executive Vice President of Corporate Development, Digital Envoy. "WebTrends Live will be a powerful complement to our current offerings, and will greatly benefit enterprises that are trying to more effectively reach their online visitors."
"As the Web becomes a more ubiquitous medium for reaching customers of any kind, industry analysts predict the need for Web analytics to increase dramatically in the next few years alone," said Rand Schulman, senior director of WebTrends product management at NetIQ. "By offering WebTrends Live to its customers, Digital Envoy will increase the breadth of its current geo-location solutions and provide enterprises with the tools needed to build stronger relationships with their online audiences."
About WebTrends Live
WebTrends Live is a hosted Web analytics
service that provides rich Web behavior analysis, including e-commerce
transaction analysis, for businesses of any size. Customers of WebTrends
Live receive a secure, scalable solution that provides them with
a deep understanding of their Web site activity, ultimately enabling
them to design more effective websites with minimal up-front investment
costs and no hardware requirements. The service enables organizations
to analyze Web traffic, measure on-line advertising campaigns, monitor
e-commerce revenue and track Web site performance. The result is
a fast, easy-to-implement solution to increase the return on an organization's
About Digital Envoy
As the leader in geographic intelligence,
Digital Envoy provides solutions that identify the location and modem
connection speed of Internet users down to the city level worldwide,
enabling companies to tailor and target Web content, control content
distribution and more effectively route network traffic.
Digital Envoy's customers include some of the largest networks and Web sites on the Internet such as AOL Time Warner, Cable & Wireless, Siemens, Google, Abbott Labs, Network Associates, Speedera, Advertising.com, and Avenue A. Digital Envoy is headquartered in Atlanta and has offices in San Francisco, Washington, D.C., Chicago, Los Angeles, and New York. For more information, visit www.digitalenvoy.net.