Digital Envoy Offers Solution to Potential Legal Issues of Global E-business
Geo-Targeting Technology Enables Highly-Accurate Web Content Targeting with Customer-Proven Country Level Accuracy of greater than 99%
Atlanta, Ga. (December 18, 2000) -- Coming off the news that European justice ministers have recently passed a law forcing companies to abide by the laws of all 15 member states of the European Union while online, Internet businesses around the world are now faced with targeting Web content based on the laws of multiple countries. Digital Envoy offers a commercially available, highly scalable and robust product that provides global businesses with ways to adhere to the legal and contractual restrictions of various countries.
Digital Envoy, along with Siemens, its International distribution partner, provide NetAcuity, a patent-pending technology that enables companies to determine the location of an Internet user at a country-level in real-time and with unsurpassed precision---customers have experienced greater than 99 percent accuracy with NetAcuity. Additionally, NetAcuity enables companies to accurately target users down to a region and metro-area worldwide to allow companies to respect the laws of provinces, regions and states as well. As the Internet continues to evolve into a true business medium with corresponding codes of conduct, Digital Envoy's technology will make the transition of targeting Web content to appropriate groups easy for companies by enabling self-compliance with multiple laws.
"We have been developing our product for close to 2 years, and have leveraged our technology alliances with Siemens and others, to create our highly accurate NetAcuity technology to provide a much needed solution for the ever-changing global Internet legal and cultural landscape," said Sanjay Parekh, Chief Envoy of Digital Envoy.
NetAcuity provides Digital Envoy's customers with effective "bordering" solutions, allowing them to comply with local legal restrictions. "NetAcuity's accuracy allows us to distribute downloadable software online in compliance with U.S. export control by preventing NAI products, including encryption software, from being exported to certain embargoed countries," said Rick Boston, a Senior Analyst/Developer at Network Associates [NASDAQ: NETA].
In addition, EU Internet companies specifically have recognized the need for NetAcuity's bordering technology. "Digital Envoy's NetAcuity technology is well recognized as the industry standard for providing effective country bordering to enable our customers to adhere to the various laws in the EU," Stefano Alessandri, ItaliaOnline, a leading European Internet marketing and services company.
The NetAcuity technology is offered by Digital Envoy as a stand-alone application worldwide (outside of the Asia/Pacific region) and by Siemens exclusively in the Asia/Pacific region and in Europe.
"NetAcuity provides companies in the Asia/Pacific region as well as throughout Europe with ways of controlling where they do business, to help ensure that these companies only conduct business in countries or regions where they are authorized to," said Ken Doig, Manager of the IP Metrics division of Siemens Ltd.
About Digital Envoy
Digital Envoy is a global Internet infrastructure
company focused on providing geo-targeting, connection speed tailoring
and personalization solutions to Web content providers to allow their
users more customized and relevant experiences, while maintaining
user privacy. Digital Envoy is headquartered in Atlanta, Georgia
and has an office in San Francisco, California. For more information,
Siemens Ltd's Information and Communications
Group is a leading provider of integrated voice and data networks
in Australia and New Zealand with a comprehensive portfolio of IP-based
products and solutions for enterprises, carriers and service providers.
The Group has many years of experience in consulting, planning, installing
and operating converged networks. It is an integral part of the Information
and Communications (I and C) business segment of Siemens AG, one
of the world's largest electrical engineering and electronics companies
with sales totaling more than EUR 70 billion. I and C comprises the
three Groups Information and Communication Networks (51,500 employees,
EUR 9.9 billion in sales), Information and Communication Mobile (20,000
employees, EUR 5 billion in sales), and Siemens Business Services
(34,000 employees, EUR 5 billion in sales). Digital Envoy and NetAcuity
are trademarks of Digital Envoy, Inc. All other trademarks are properties
of their respective owners.
This release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost of bandwidth causing its financial results to suffer and the uncertainty of future product demand or viability; and other factors detailed in the Company's filings with the Securities and Exchange Commission.