EyeWonder and Digital Envoy Announce Co-Development Agreement
Companies Collaborate on Technology Targeted for Advertising Companies
ATLANTA--(BUSINESS WIRE)--Oct. 9, 2000-- EyeWonder(TM) Inc., a provider of instant streaming video technologies for today's Internet and wireless devices without the need for media players, has joined Digital Envoy, a leading Internet infrastructure company, in a co-development agreement.
According to the agreement, the companies will collaborate on an offering that utilizes Digital Envoy's geo-targeting technology, NetAcuity(TM). This technology will guide EyeWonder's instant streaming video banner ads to targeted geographical locations as well as determine the appropriate connection speeds for the end-viewer.
"This partnership represents a new, targeted interactive capability for the online advertising industry," said Dave Schindler, vice president of business development, Digital Envoy. "The technology will enable the advertising community to serve content to its target audiences by country, region and city while streaming at the best connection speed based on the end-viewers' network."
Digital Envoy's NetAcuity product will allow EyeWonder to optimize the performance of its streaming video technology by giving EyeWonder access to the speeds at which Internet users connect to the Web.
For instance, a person in New York connecting to the Internet at 28kbps will be able to view an instant streaming banner ad about travel in New York without the hassle of having to download a media player. According to Veronis Suhler, a leading investment banking firm, online advertising is predicted to reach $24.4 billion by 2004. Online advertising spending over the first quarter of 2000 reached $1.95 billion, a gain of 9.9 percent from the previous quarter and a 182 percent jump from the same period a year ago according to PriceWaterhouseCoopers for the Internet Advertising Bureau (IAB) August, 2000.
"The advertising community is searching for ways to extend the brand experience online, and our technology is a simple, effective solution," said John Vincent, chief executive officer, EyeWonder. "This co-development agreement provides our clients with the means to geo-target audiences with instant streaming video over narrow bandwidth and that is a tremendous value proposition to our clients."
About Digital Envoy
Digital Envoy is a global Internet infrastructure
company focused on providing geo-targeting, connection speed tailoring
and personalization solutions to Web content providers to allow their
users more customized and relevant experiences, while maintaining
user privacy. Digital Envoy is headquartered in Atlanta, Georgia
and has an office in San Francisco, California. For more information,
About EyeWonder Inc.
EyeWonder Inc. develops instant streaming
video technologies for today's Internet and wireless devices without
the need for media players. The company enables advertising, e-commerce,
ISP, education, and content Web sites to provide a high-quality video
and audio experience to 90 percent of today's Internet audience.
Unlike traditional media players, the company's Java-based compression
technology delivers video and audio in the form of an applet sent
directly to the browser that plays automatically, with no extra initiation
required by the user. The company is headquartered in Atlanta, Georgia.
For more information, visit www.eyewonder.com.