Digital Envoy to Supply Advertising.com With Next-Generation Geo-Targeting Capability
ATLANTA, April 10 -- Digital Envoy, the leader in highly accurate, non-cookies based, geographic targeting solutions, today announced an agreement to supply its advanced geographic ad-targeting NetAcuityTM technology, to Advertising.com, an infrastructure development company specializing in the application of technology to data for precision Internet marketing.
Advertising.com delivers marketing messages through any medium that is Internet connected -- Web site, desktop, email, or wireless, all optimized by the company's AdLearnSM technology, which performs anonymous, fully automated consumer preference assessments in real-time for precise targeting.
According to Rob Friedman, Chief Envoy of Business Operations for Digital Envoy, the relationship between Digital Envoy and Advertising.com is a perfect fit. "We are very excited to be chosen to supply Advertising.com with our NetAcuity tm geographic targeting technology. Advertising.com represents our prototypical customer, one that desires to give users customized content while respecting their privacy."
Digital Envoy's patent-pending NetAcuity technology will allow Advertising.com to tailor its Web-based marketing activities on the fly for targeted groups of consumers and to better determine the overall geographic make-up of their target audience.
Sanjay Parekh, Chief Envoy of Digital Envoy, believes that Digital Envoy's technology will provide Advertising.com with a jump on its competition. "Our technology will give Advertising.com the most precise geographic targeting capability available and allow Advertising.com to further personalize their optimized messaging campaigns," said Parekh.
John Ferber, Co-Founder and Chief Internet Officer of Advertising.com said, "This agreement with Digital Envoy gives us a competitive advantage in the industry by allowing us to target users by region, state and city in a highly reliable manner. Utilizing Digital Envoy's industry leading NetAcuity product, we will better serve our customers who desire to reach local audiences with regionally specific advertising without collecting personal information such as a user's street address or phone number."
About Digital Envoy
Digital Envoy is a leading Internet solutions
company focused on the targeting of content to users while maintaining
their privacy. Digital Envoy's work force is comprised of some of
the Internet's leading programmers and engineers, including one of
the founders of Excite, Inc. The company's headquarters are located
in Duluth, Ga. and it has a satellite office in Monterey, Calif.
For more information about Digital Envoy or its NetAcuity product
line, call 678-474-9766 or visit the company's site at www.digitalenvoy.net.
Founded in August 1998, Advertising.com,
formerly known as TeknoSurf.com, offers a complete business solution
for new media direct marketing. Successful advertising campaigns
are delivered through an integrated package of content placement
solutions and multiple delivery channels. The company's clients include
numerous Fortune 100 corporations and three out of the top 10 Internet
advertisers. Advertising.com is headquartered in Baltimore, Md.,
with offices in New York and San Francisco.