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Internet firm lets marketers dump "cookies"

Martha Woodham

With Internet privacy such an attention-grabbing issue these days, Digital Envoy is offering marketers a "cookie"-free diet, said Sanjay Parekh, founder and chief envoy. "Cookies" determine the banner ads and spam sent your way by Internet marketers. According to Parekh, Digital Envoy's technology allows marketers to tailor their messages geographically, without tagging consumers with privacy-busting cookies. For example, a consumer who visits sites related to France will receive ads for French food, furniture, etc.

"We don't know anything about you," Parekh said. "We can tell advertisers where the user is located and what kind of connection [the consumer] uses."

Hayslett Sorrel LLC just picked up the Digital Envoy account, which will be positioning itself as a David going up against advertising Goliaths such as DoubleClick.com.

INDEPENDENCE DAZE. First Sara S. Harris and Cynthia A. Morgan buy back their catalog-producing firm, Quadras Inc. Then Joey Reiman buys back Bright House. Now yet another Atlanta entrepreneur regains control of her business.

Morgan Shorey, the self-proclaimed "Data Diva," announced that she has regained equity control of The List, a business development company that she sold last fall to MarketingCentral.com. After the sale, which included cash and stock, Shorey acted as director of marketing communications for MarketingCentral. Effective immediately, Shorey, a 17-year veteran of new business development, will take over management of her company.

"Six months into it, it was apparent that the business model at MarketingCentral was changing," Shorey said. "The List was no longer strategically important to management, so I bought it back under the terms of my original contract."

Shorey will be seeking a partner to become president and CEO. She sold the firm, she said, because "my skill set is new business and new business information -- not running a company."

The List currently offers new business leads research for agencies, design firms and other creative businesses from coast to coast. Clients include Draft Worldwide, Bates USA, MARC USA, Fitch, Landor Associates and new business consultants across the country.

DANCING PEANUTS? Just as the watchword for real estate brokers is "location, location, location," farmers are realizing that they need to "market, market, market."

Inspired by the success of cotton, raisin and milk producers, farmers recently formed the National Peanut Board after consumption dipped in the 1980s because of competition from other countries and the public's dieting craze.

Now the Atlanta-based board (Murray Campbell, a farmer from Camilla, Ga., is chairman) is looking for an advertising agency for its national advertising campaign. The industry assesses itself approximately $10 million annually for the program, and that's not peanuts.

MARKETING PRESCRIPTION. One Atlanta-based dot.com employment agency is gambling on new ways to promote its Web site to health-care workers.

MiracleWorkers.com is offering health-care workers the opportunity to win a BMW Z.3 convertible roadster if they sign up with the company by May 31. The company also is teaming with BloomingCookies.com to recognize nurses during National Nurses Week, May 6-12. Every registered nurse who signs with the company during that week receives a goodie box from BloomingCookies.com, an Atlanta-based gourmet gift company that specializes in personalized cookie, flower and basket combinations. According to Ann King, founder and CEO of BloomingCookies.com, it's just what the doctor ordered. "We're constantly filling requests for cookie deliveries to patients, but rarely does anyone do anything special for nurses," she said.

EAT AND LEARN. Melissa Van Rossum, president of the Atlanta American Marketing Association (AMA) chapter, is turning this year's AMY awards ceremony on May 17 into a learning experience with a Gallery of Excellence: a showcase of award winners and the opportunity to talk to the winning pros.

"We want the AMYs to be less about competition and more about celebrating the incredible work that comes out of Atlanta," Van Rossum said.

Categories were revised to be more inclusive of all marketing disciplines and to reflect the growing importance of integrated communications tactics. And, in a bow to today's more casual work styles, the ceremony takes place at lunch -- "a more relaxed atmosphere," according to Van Rossum -- instead of the usual glittering evening gala.

Reservations are required at the $55 per person event at the Villa Christina: (770) 299-7735.

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