Executive Vice President, Digital Element
Rob Friedman was a co-founder of Digital Envoy, and currently spearheads the growth, defines the strategy and leads operations for the company's Digital Element business unit. Friedman brings to his role more than 15 years of experience in forming and negotiating complex transactions, strategic alliances, and joint ventures.
Prior to co-founding Digital Envoy, Friedman was General Counsel, a member of the management team, and a founding employee of Arris Interactive (NASDAQ: ARRS), where he played a key role in overseeing the rapid growth of that company from a start-up to one of the leading telecommunications equipment companies in the world. While at Arris, Friedman negotiated several key alliances and customer contracts, including a contract with AT&T valued at more than $1 billion, which was the largest cable telephony transaction in history. In addition, Friedman played an instrumental role in Arris's acquisition of the LANCity division of Bay Networks.
He also served as Senior Counsel of Nortel Networks, where he played an integral part in the formation and spin-off of Elastic Networks (NASDAQ: ELAS) and also negotiated several of that company's key early deals. Before that, Friedman was an attorney in the Atlanta offices of Kilpatrick Stockton LLP and Schnader Harrison, specializing in business and technology law and mergers and acquisitions. Friedman also served as an adjunct professor of law at Emory University.
Friedman has a law degree from Emory University School of Law, where he graduated first in his class, and a degree in Economics from UNC-Chapel Hill.