DIGITAL ENVOY AND WHEREONEARTH PARTNER TO REVOLUTIONIZE THE DELIVERY OF LOCAL SEARCH AND ONLINE ADVERTISING
Partnership Combines Expertise of the Two Leading Geographic Data Solutions Providers
ATLANTA (March 2, 2005) - Digital Envoy, the leading provider of IP Intelligence solutions, and Whereonearth, the leading provider of localization technology in the form of software and data for local search and advertising, today announced a partnership that will transform and expedite the delivery of relevant local search and online advertising globally.
This partnership combines Digital Envoy's patented IP Intelligence, which uncovers information about online users such as geographic location to the city-level worldwide based solely on user IP address, with Whereonearth's patent-pending global locations technology. This innovative approach marries the power of Digital Envoy's online location data with Whereonearth's physical location data. For example, advertisers can now select to target specific geographic regions in any part of the world defined by telephone area codes, postal codes, localities or administrative areas (such as boroughs or counties) for advertising. Advertising is then delivered only to those users whose IP addresses match the chosen geographic region. This new depth in targeting brings offline techniques online, allowing advertisers and search providers to both increase the relevance of advertising and search results, as well as to create unique new local ad markets.
Furthermore, this combined offering raises the bar for the industry in terms of local targeting by allowing online advertisers to geo-target ads with even greater depth based on area codes and postal codes worldwide.
With all signs pointing to increased growth in the online advertising and local search categories, Digital Envoy and Whereonearth are committed to making automated local search a reality by combining their leading geographical databases to deliver a single solution aimed at disambiguating local search queries as well as enhancing local search and ad targeting on a global basis.
"Whereonearth's physical location data is the ultimate complement to our leading online location data, further strengthening our position as the de facto standard for online advertising and search applications," said Rob Friedman, executive vice president of corporate development for Digital Envoy. "This partnership allows our companies to deliver an unrivaled solution that will help make true, localized search a reality - sooner than later - by eliminating many of the issues associated with current local search efforts such as geographically irrelevant results and advertisements."
"While both companies have offerings that, on their own, play a vital role in helping to deliver on the promise of local search, together we can provide a truly powerful solution that will significantly improve location-based search and advertising relevance and reach," said Dev Patel, CEO of Whereonearth. "We look forward to working together to bring this tool to any online company looking to capitalize on this emerging space."
About Digital Envoy
Digital Envoy's NetAcuity is the leading IP Intelligence solution and is used across a number of industry verticals by some of the world's largest networks, Web sites and enterprises including AOL, Microsoft, Cable & Wireless, Ask Jeeves, Walt Disney Internet Group, DoubleClick, InfoSpace, Symantec, Network Associates, Digital River, CNN.com and many others. The company's patented and patent-pending technology provides new intelligence about an IP address such as location, connection speed and domain name, enabling a deeper understanding of the online universe. For more information on IP Intelligence and its various applications, visit www.digitalenvoy.net.
Whereonearth is a technology company that enables on-line 'local'. The Company's 'Internet Locality' software suite is the combination of its patent pending technology and locations data that uniquely enables Whereonearth to significantly improve the relevance of local searches and advertising. Whereonearth's localisation technology is used by many companies to link locations to industry specific information in order to assist in making informed business decisions. Customers include Lastminute.com, Hutchison 3G, Yahoo!, Moreover, Royal and Sun Alliance and many others. For more information on Internet Locality and its various applications for local search and advertising, visit www.whereonearth.com.
Kaiser Marketing Group
Emma Hunte / Dev Patel
+44 20 7098 4100